The Next Practice 창립자
전(前) 이클레이 사무총장(1990-2002)
Jeb Brugmann, Founding Partner of The Next Practice, is a strategist and innovation expert in the fields of business and development, serving major corporations, local governments, and non-profit organizations worldwide. In addition to using a tested, disciplined innovation process developed with leading business thinker Prof. C.K. Prahalad, he focuses on innovation in market analytics, product development, and business modelling to increase local responsiveness and customization as a source of competitive advantage and global problem-solving. With professional experience in 28 countries, he has been a pioneer of new practice domains including urban sustainability and climate change mitigation, ‘base of the pyramid’ (BOP) business development for large low-income market segments, place-based development and social enterprise.
In 1990, he founded ICLEI-Local Governments for Sustainability, an international association of 1,200 cities and towns worldwide that are advancing practices in local sustainable development. He served as ICLEI Secretary General from 1991-2000, and as interim Executive Director of ICLEI USA in 2009. In 2004, he co-founded The Next Practice innovation consultancy with Prof. Prahalad. He is speaker to business, government, civic, and academic audiences worldwide and provides executive education as a Senior Associate with the University of Cambridge (UK) Programme for Sustainability Leadership. He has received a variety of distinctions and awards for his international initiatives and publications. His new book, Welcome to the Urban Revolution: How Cities Are Changing the World, was published in 2009.